Dear Ben and/or Jerry,

I have just finished perusing your website and feel that I must write to yourselves without any delay over the name of one of your former flavors.

Said flavor was called “Vanilla – Like It Oughta Be Done” and can be found in the “Flavor Graveyard” section of your website.

The suggestion of that particular title says to me clearly that you now manufacture your current vanilla flavored tub in a way that it is not meant to be manufactured.

Now this has caused me quite the panic I must admit, as I am an avid fan of your Vanilla tub. So you can imagine my horror as I came to the realization that the Vanilla flavor I’ve come to know as my favorite isn’t really Vanilla at all, it’s just your half-assed attempt at making vanilla.

Surely in the interests of customer satisfaction you should be making your Vanilla Ice Cream the way it should be made?

I mean, the fact that you are admitting that your Vanilla ice cream isn’t made properly suggests that you do not care about me or your other customers.

I feel very aggrieved by this revelation and will not be buying any more of your products until I can be sure that you are making them the way that they should be made.

Regretfully,

Dean Griffiths

::::::::RESPONSE::::::::

Hello from Ben & Jerry's

Dear Dean,

Thank you for your email. I was sorry to hear that you were unhappy with
the Ben & Jerry's Vanilla ice cream you recently purchased.

Many people tell us how much they enjoy Ben & Jerry's Vanilla ice cream.
However, taste is a very personal matter and I'm sorry to hear that you did
not like the flavour. I will pass your comments on to our Product
Development team, as we welcome all consumer feedback - both positive and
negative - as it helps us to improve our products.

Thank you for taking the time to contact us with your views.

Kind regards,

Patrick Cando
Careline Advisor

Ben & Jerry's Advisor

::::::::REPLY::::::::

Dear Patrick Cando,

I don’t believe you’ve understood quite what it was that I was trying to say.

Perhaps I was unclear, the problem I have is not with the taste of your Vanilla range, I happen to think it tastes like Heaven on a spoon; my concerns are in how you are making it.

Your website states that you are not making it the way it should be made so my question to you is, if you are not making it the way it should be made then how are you making it?

Please respond quickly as I am missing my weekly tub of your ice cream.

Thanking you in advance for your quick response,

Dean Griffiths
Ben & Jerry’s Enthusiast

::::::::REPLY::::::::

Hello from Ben & Jerry's

Dear Dean,

Thank you for your recent email.

In response to your query, I am sorry to say that on this particular
occasion I am unable to assist you further.

Unfortunately, we do not have specific manufacturing details for our Ben & Jerry's products. However, I can assure you that we put the very best
effort and ingredients in all our ice creams, no matter what the particular name the ice cream is given. You can also look at our ingredients list for more in depth ingredient information.

Thank you for taking the time to contact us.

Kind regards,

Patrick Cando
Careline Advisor

Ben & Jerry's Advisor